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Article Dans Une Revue Journal of Business to Business Marketing Année : 2012

Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members' Attributions and Behaviors Following Negative Critical Incidents

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hal-01992759 , version 1 (24-01-2019)

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David Vidal. Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members' Attributions and Behaviors Following Negative Critical Incidents. Journal of Business to Business Marketing, 2012, 19 (2), pp.97-128. ⟨10.1080/1051712X.2012.621839⟩. ⟨hal-01992759⟩
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