Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members' Attributions and Behaviors Following Negative Critical Incidents

David Vidal

doi:10.1080/1051712X.2012.621839

Article Dans Une Revue Journal of Business to Business Marketing Année : 2012

Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members' Attributions and Behaviors Following Negative Critical Incidents

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David Vidal

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Université de Montpellier

Montpellier Research in Management

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https://hal.umontpellier.fr/hal-01992759

Soumis le : jeudi 24 janvier 2019-15:44:00

Dernière modification le : jeudi 7 novembre 2024-16:14:03

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hal-01992759 , version 1 (24-01-2019)

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HAL Id : hal-01992759 , version 1
DOI : 10.1080/1051712X.2012.621839

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David Vidal. Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members' Attributions and Behaviors Following Negative Critical Incidents. Journal of Business to Business Marketing, 2012, 19 (2), pp.97-128. ⟨10.1080/1051712X.2012.621839⟩. ⟨hal-01992759⟩

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Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members' Attributions and Behaviors Following Negative Critical Incidents

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