Our study explores the utilization of a phase change material (PCM) to optimize energy efficiency and thermal comfort in buildings in tropical climates. Employing a comprehensive multi-scale approach, this research encompasses both microscopic and macroscopic analyses to rigorously evaluate the PCM’s performance under various environmental conditions. It evaluates the effect of PCMs on ambient conditions in the face of temperature variations and high humidity, utilizing experimental methods at different scales (microscopic and macroscopic). Microscopic analyses reveal the composite structure of the PCM, consisting of microencapsulated paraffin within a cellulose fiber matrix. At a macroscopic scale, experiments using two real-scale test cells evaluated thermal performance and its influence on thermal comfort. Temperature and humidity data were meticulously collected over an extended period to assess the PCM’s impact on indoor regulation. We employed type T thermocouples and flux meters to monitor thermal dynamics and energy flux across the building walls. This setup facilitated a detailed comparison of temperature variations and thermal comfort metrics between the PCM-equipped test cell and a control cell. The results indicate a seasonal duality of the PCM: beneficial in winter for thermal regulation but problematic in summer due to excessive heat retention. The conclusions highlight the importance of carefully selecting and adapting PCMs for tropical climates, thus providing valuable insights for designing sustainable buildings in regions facing similar climatic challenges.