1,3-Bis(phenylethynyl)benzene is the primary chromophore of the light-harvesting polyphenylene ethynylene (PPE) dendrimers. It is experimentally known to share the same absorption spectrum as its pair of diphenylacetylene (aka. tolane) meta-substituted branches yet exhibits an unusual Stokes shift of about 2000 cm −1 with respect to its band origin (corresponding to the loss of one vibrational quantum within the antisymmetric acetylenic stretching) in its emission spectrum. We suggest, in the present work, the unusual but plausible involvement of molecular symmetry selection rules in a situation where the Born-Oppenheimer approximation is far to be valid. Our hypothesis is comforted with quantum dynamics simulations of absorption and emission UV-visible spectra based on the quantum chemistry data and a diabatic vibronic coupling Hamiltonian model.