The development of highly active and long-term stable electrocatalysts for the cathode of proton-exchange membrane fuel cells (PEMFC) is a paramount requirement for high performance and durable PEMFC stacks. In this regard, alloying Pt with rare earth metals (REM) has emerged as a promising approach. This short review summarizes and discusses the most relevant advances on Pt-REM alloy electrocatalysts, from bulk polycrystalline surfaces to carbon supported nanostructures, for the oxygen reduction reaction (ORR), and their implementation in PEMFCs, and is a starting point to establish the challenges in synthesis and design and properties goals for novel Pt-REM alloys