Agreement is broad that the Chinese market has high potential for many products,including wine (Leeetal.,2009;Liuetal.,2014). China is very attractive for winemarkers (Jenster and Cheng, 2008; Camillo, 2012; Liu et al.,2014;Zeng and Szolnoki, 2014; Anderson and Wittwer,2015), ,particularly for the oldest wine-producing countries (Muhammad et al.,2014;Capitello et al.,2015) Wine consumption is showing a strong and steady increase of 25% per year over the last decade (ISWR,2014). Potential marketable segment of 167 million consumers (Bouzdine-Chameeva et al.,2014). According to Liu et al.(2013),it is essential to lead large scale and up-to date research about the Chinese wine consumption because studies on the segmentation of the Chinese wine market are scarce in the academic literature.