A Conjoint Experiment for Partner Selection in Coopetition

Abstract : We analyze partner selection decisions in coopetition for innovation. We study how much risk (related to competition) small and large firms are willing to accept to realize the potential benefits of cooperating with a competitor. We use a choice-based conjoint analysis to examine the importance of and trade-off between seven attributes associated with competitors as partners. We show that the level of competition is the most important attribute for small and large firms. SMEs are willing to partner with a competitor if that partnership can reduce costs and the time-to-market, while large firms place more value on the learning opportunities.
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Communication dans un congrès
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https://hal.umontpellier.fr/hal-02180523
Contributeur : Odile Hennaut <>
Soumis le : jeudi 11 juillet 2019 - 15:02:53
Dernière modification le : vendredi 12 juillet 2019 - 01:29:44

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  • HAL Id : hal-02180523, version 1

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Paul Chiambaretto, Anne-Sophie Fernandez, Harryson Näsholm,, Maria Bengtsson. A Conjoint Experiment for Partner Selection in Coopetition. 78th Annual Meeting of the Academy of Management, Chicago, Illinois, USA, August 10-14, 2018., Aug 2018, Chicago, United States. ⟨hal-02180523⟩

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