A Conjoint Experiment for Partner Selection in Coopetition

Abstract : We analyze partner selection decisions in coopetition for innovation. We study how much risk (related to competition) small and large firms are willing to accept to realize the potential benefits of cooperating with a competitor. We use a choice-based conjoint analysis to examine the importance of and trade-off between seven attributes associated with competitors as partners. We show that the level of competition is the most important attribute for small and large firms. SMEs are willing to partner with a competitor if that partnership can reduce costs and the time-to-market, while large firms place more value on the learning opportunities.
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https://hal.umontpellier.fr/hal-02180511
Contributeur : Odile Hennaut <>
Soumis le : jeudi 11 juillet 2019 - 14:55:54
Dernière modification le : lundi 9 décembre 2019 - 14:36:02

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Maria Elisabeth Bengtsson, Paul Chiambaretto, Anne-Sophie Fernandez, Malin Nãsholm. A Conjoint Experiment for Partner Selection in Coopetition. Academy of Management Proceedings, Academy of Management, 2018, 2018 (1), pp.10543. ⟨10.5465/AMBPP.2018.10543abstract⟩. ⟨hal-02180511⟩

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