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Communication Dans Un Congrès Année : 2015

The role of in-store actions in building consumer-brand relationships

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hal-02086430 , version 1 (01-04-2019)

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  • HAL Id : hal-02086430 , version 1

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Sarah Mussol, P. Aurier, G. Séré. The role of in-store actions in building consumer-brand relationships. 4th International Consumer Brand Relationships Conference, May 2015, Porto, Portugal. ⟨hal-02086430⟩
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