HAL TEI export of hal-02086430
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The role of in-store actions in building consumer-brand relationships
Sarah
Mussol
d382b6a83dec5a2af4d2a7762dfbc9b4
umontpellier.fr
sarah-mussol
172802
37556-172802
https://orcid.org/0000-0001-9292-5497
https://www.idref.fr/183363531
P.
Aurier
1518496-0
G.
Séré
1220963-0
Anthony
Herrada
fcb22fb3703cf470da2926a2fd72f58a
unimes.fr
2019-04-01 12:53:18
2025-01-08 15:28:04
2019-04-01 12:53:18
2015-05-21
contributor
Anthony
Herrada
fcb22fb3703cf470da2926a2fd72f58a
unimes.fr
CCSD
hal-02086430
https://hal.umontpellier.fr/hal-02086430
mussol:hal-02086430
<i>4th International Consumer Brand Relationships Conference</i>, May 2015, Porto, Portugal
4th International Consumer Brand Relationships Conference, May 2015, Porto, Portugal
Sciences de l'Homme et de la Société
Université de Montpellier Paul-Valéry
Université Perpignan Via Domitia
Montpellier Recherche en Management
Gestion
Université de Montpellier
Université de Montpellier (2015-2021)
International
No
No
Yes
No
The role of in-store actions in building consumer-brand relationships
Sarah
Mussol
d382b6a83dec5a2af4d2a7762dfbc9b4
umontpellier.fr
sarah-mussol
172802
37556-172802
https://orcid.org/0000-0001-9292-5497
https://www.idref.fr/183363531
P.
Aurier
1518496-0
G.
Séré
1220963-0
4th International Consumer Brand Relationships Conference
2015-05-21
2015-05-23
Porto
Portugal
2015-05-22
[https://sites.google.com/site/4thicbr/]
English
Humanities and Social Sciences/Business administration
Conference papers
Conference papers
Conference papers
0000000120970141
https://ror.org/051escj72
Université de Montpellier
UM
2021-12-31
163 rue Auguste Broussonnet - 34090 Montpellier
[http://www.umontpellier.fr/]
165868457
201119405Z
Montpellier Research in Management
MRM
2015-01-01
2021-12-31
MRM - CC 028 - Place Eugène Bataillon - 34095 Montpellier
[http://www.mrm.univ-montp2.fr/]
026404702
000000012196152X
https://ror.org/00qhdy563
Université Paul-Valéry - Montpellier 3
UPVM
1970-11-18
2024-12-31
Université Paul Valéry Montpellier 3Route de Mende 34199 Montpellier Cedex 5
[http://www.univ-montp3.fr/]
https://ror.org/03am2jy38
Université de Perpignan Via Domitia
UPVD
52 avenue Paul Alduy - 66860 Perpignan Cedex 9
[http://www.univ-perp.fr/]
Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School