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Article Dans Une Revue Technological Forecasting and Social Change Année : 2021

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hal-03609916 , version 1 (02-08-2023)

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Shivam Gupta, Théo Justy, Shampy Kamboj, Ajay Kumar, Eivind Kristoffersen. Big data and firm marketing performance: Findings from knowledge-based view. Technological Forecasting and Social Change, 2021, 171, pp.120986. ⟨10.1016/j.techfore.2021.120986⟩. ⟨hal-03609916⟩
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