Impacts of in‐store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty - Université de Montpellier
Article Dans Une Revue International Journal of Retail and Distribution Management Année : 2011

Impacts of in‐store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty

Philippe Aurier
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  • PersonId : 1044358
Gilles Séré de Lanauze
  • Fonction : Auteur
  • PersonId : 1044359
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Dates et versions

hal-02133762 , version 1 (19-05-2019)

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Philippe Aurier, Gilles Séré de Lanauze. Impacts of in‐store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty. International Journal of Retail and Distribution Management, 2011, 39 (11), pp.810-835. ⟨10.1108/09590551111177945⟩. ⟨hal-02133762⟩
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