Company-owned stores, franchises stores or/and stores-within-a-store: can any organizational form yield better performance? Evidence from French fasionretailer

Paul Amadieu; Karine Picot-Coupey; Jean-Laurent Viviani

Communication dans un congrès

Company-owned stores, franchises stores or/and stores-within-a-store: can any organizational form yield better performance? Evidence from French fasionretailer

Paul Amadieu ¹ Karine Picot-Coupey ² Jean-Laurent Viviani ²

1 MRM - Montpellier Research in Management

2 CREM - Centre de recherche en économie et management

Type de document :

Communication dans un congrès

Domaine :

Sciences de l'Homme et Société / Gestion et management

Liste complète des métadonnées

https://hal.umontpellier.fr/hal-02084163
Contributeur : Cécile Nowak Connectez-vous pour contacter le contributeur
Soumis le : vendredi 29 mars 2019 - 14:24:30
Dernière modification le : mardi 5 juillet 2022 - 09:18:56

Company-owned stores, franchises stores or/and stores-within-a-store: can any organizational form yield better performance? Evidence from French fasionretailer

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Company-owned stores, franchises stores or/and stores-within-a-store: can any organizational form yield better performance? Evidence from French fasionretailer

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