Company-owned stores, franchises stores or/and stores-within-a-store: can any organizational form yield better performance? Evidence from French fasionretailer - Archive ouverte HAL Accéder directement au contenu
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Company-owned stores, franchises stores or/and stores-within-a-store: can any organizational form yield better performance? Evidence from French fasionretailer

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hal-02084163 , version 1 (29-03-2019)

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  • HAL Id : hal-02084163 , version 1

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Paul Amadieu, Karine Picot-Coupey, Jean-Laurent Viviani. Company-owned stores, franchises stores or/and stores-within-a-store: can any organizational form yield better performance? Evidence from French fasionretailer. XXIII° conférence de l’AIMS - Association Internationale de Management Stratégique, May 2014, Rennes, France. ⟨hal-02084163⟩
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