Paul Amadieu, Karine Picot-Coupey, Jean-Laurent Viviani. Company-owned stores, franchises stores or/and stores-within-a-store: can any organizational form yield better performance? Evidence from French fasionretailer.
XXIII° conférence de l’AIMS - Association Internationale de Management Stratégique, May 2014, Rennes, France.
⟨hal-02084163⟩