This article analyzes the life satisfaction process by integrating the concept of consumption centrality in life. After studying the link between consumption centrality and life satisfaction, we will focus on the two antecedentsof consumption centrality. Two large-scale studies validate the effect of consumption centrality on life satisfaction. This relation is moderated by customer satisfaction. Moreover, consumer self-congruity with the service experience and consumer lifestyle-congruitywith the service experienceare found tohave an impact on consumption centrality concept.