The life satisfaction process: The role of consumption centrality in life

Abstract : This article analyzes the life satisfaction process by integrating the concept of consumption centrality in life. After studying the link between consumption centrality and life satisfaction, we will focus on the two antecedentsof consumption centrality. Two large-scale studies validate the effect of consumption centrality on life satisfaction. This relation is moderated by customer satisfaction. Moreover, consumer self-congruity with the service experience and consumer lifestyle-congruitywith the service experienceare found tohave an impact on consumption centrality concept.
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https://hal.umontpellier.fr/hal-02057342
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Soumis le : mardi 5 mars 2019 - 11:34:26
Dernière modification le : jeudi 6 juin 2019 - 14:42:20

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  • HAL Id : hal-02057342, version 1

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Stephan Grzeskowiak, Marie-Christine Lichtlé, Veronique Plichon, Joseph Sirgy. The life satisfaction process: The role of consumption centrality in life. 31ème Congrès de l’Association Française du Marketing - AFM 2015, May 2015, Marrakech, Morocco. ⟨hal-02057342⟩

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