J. L. Aaker and A. Y. Et-lee, I' Seek Pleasures and 'We' Avoid Pains: The Role of SelfRegulatory Goals in Information Processing and Persuasion, Journal of Consumer Research, vol.28, pp.33-49, 2001.

D. M. Amodio, J. Y. Shah, J. Sigelman, P. C. Brazy, and E. Harmon-jones, Implicit regulatory focus associated with asymmetrical frontal cortical activity, Journal of Experimental Social Psychology, vol.40, issue.2, p.225, 2004.

M. Bergadaà, B. Et, and . Urien, Le risque alimentaire perçu comme risque vital de consommation, Émergences, adaptation et gestion, Revue française de gestion, vol.3, issue.162, pp.127-144, 2006.

S. Boesen-mariani, P. Gomez, and ;. M. Et-gavard-perret, L'orientation régulatrice ; un concept prometteur en marketing, Recherche et Applications en Marketing, vol.25, pp.87-106, 2010.

A. Chernev, Goal orientation and consumer preference for the status quo, Journal of Consumer Research, vol.31, issue.3, pp.557-565, 2004.
DOI : 10.1086/425090

URL : http://www.kellogg.northwestern.edu/~/media/Files/Faculty/Research/12_Goal-Orientation_and_Consumer_Preference_for_the_Status-Quo_2004.ashx

J. Cohen, Statistical Power Analysis for the Behavioral Sciences 2nd Ed, 1988.

P. Cottet, J. M. Ferrandi, M. C. Lichtlé, and V. Et-plichon, Premiers tests d'une échelle de mesure de l'orientation régulatrice du consommateur, 2015.

P. T. Fuglestad, A. J. Rothman, and R. W. Jeffery, Getting there and hanging on: the effect of regulatory focus on performance in smoking and weight loss interventions, Health Psychology, vol.27, issue.3, 2008.

P. Gomez, L'Orientation Régulatrice de Santé : Déterminants, mesures et conséquences sur le comportement de santé et le traitement de l'information de santé, 2009.

P. Gurviez and O. Et-mugel, L'influence de l'orientation motivationnelle sur les représentations et les choix alimentaires, Cahiers de nutrition et de diététique, vol.51, pp.259-267, 2016.

M. Herzenstein, S. S. Posavac, and J. J. Et-brakus, Adoption of new and really new products: the effects of self-regulation systems and risk salience, Journal of Marketing Research, vol.44, issue.2, pp.251-260, 2007.

E. T. Higgins, Beyond Pleasure and Pain, American Psychologist, vol.52, pp.1280-1300, 1997.
DOI : 10.1037//0003-066x.52.12.1280

URL : http://www.columbia.edu/cu/psychology/higgins/papers/higgins1997.pdf

E. T. Higgins, Regulatory focus theory, Handbook of Theories of Social Psychology, pp.483-504, 2012.

E. T. Higgins, R. S. Friedman, R. E. Harlow, C. Idson, L. Ayduk et al., Achievement orientations from subjective histories of success: Promotion pride versus Prevention pride, European Journal of Social Psychology, vol.31, pp.3-23, 2001.

C. Jain-shailendra-pratap, N. Lindsey, . Agrawal, and . Et-durairaj-maheswaran, For Better or For Worse? Valenced Comparative Frames and Regulatory Focus, Journal of Consumer Research, vol.34, pp.57-65, 2007.

D. Kreziak, P. Gurviez, and L. Sirieix, Racines anthropologiques et sociologiques du risque alimentaire perçu, Actes du 2éme Atelier de Recherche sur le risque en marketing, pp.121-136, 2003.

L. Angela, Y. Et-aaker, and J. L. , Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion, Journal of Personality and Social Psychology, vol.86, pp.205-218, 2004.

O. Mugel, M. Besson, and P. Et-gurviez, Le rôle de l'orientation régulatrice chronique sur les représentations du lien santé-alimentation et les comportements alimentaires: une étude exploratoire, 13th International Marketing Trends Congress, 2013.

S. Pfattheicher and C. Et-sassenrath, A regulatory focus perspective on eating behavior: how prevention and promotion focus relates to emotional, external and restrained eating, Frontiers in Psychology, vol.5, p.20, 2014.
DOI : 10.3389/fpsyg.2014.01314

URL : http://journal.frontiersin.org/article/10.3389/fpsyg.2014.01314/pdf

K. Pula, C. Park, and C. Et-ross, Regulatory focus and food choice motives. Prevention orientation associated with mood, convenience, and familiarity, Appetite, vol.78, issue.1, pp.15-22, 2014.

P. Rozin, Food is fundamental, fun, frightening, and far-reaching, Social Research, vol.66, pp.9-30, 1999.

A. A. Scholer and E. T. Higgins, Distinguishing levels of approach and avoidance: an analysis using regulatory focus theory, Handbook of Approach and Avoidance Motivation, vol.48, pp.9-503, 2008.
DOI : 10.4324/9780203888148.ch29

A. Scholer and E. T. Higgins, Promotion and prevention systems: regulatory focus dynamics within self-regulatory hierarchies, Self-Regulation: Research, Theory, pp.143-161, 2011.

J. Sengupta and R. Et-zhou, Understanding Impulsive Eaters' Choice Behaviors: The Motivational Influences of Regulatory Focus, Journal of Marketing Research, vol.44, pp.297-308, 2007.

S. Spiegel, H. Grant-pillow, and E. T. Higgins, How regulatory fit enhances motivational strength during goal pursuit, European Journal of Social Psychology, vol.34, pp.39-54, 2004.

A. Steptoe, T. M. Pollard, and J. Et-wardle, Development of a measure of the motives underlying the selection of food. The food choice questionnaire, Appetite, vol.25, issue.3, pp.267-284, 1995.

A. K. Uskul, J. Keller, and D. Et-oyserman, Regulatory fit and health behavior, Psychology and Health, vol.23, pp.327-346, 2008.

E. Van-kleef, H. C. Van-trijp, and P. Luning, Functional foods: Health claim-food product compatibility and the impact of health claim framing on consumer evaluation, Appetite, vol.44, pp.299-308, 2005.

L. R. Vartanian, C. P. Herman, and J. Et-polivy, Does regulatory focus play a role in dietary restraint?, Eating Behaviors, vol.7, pp.333-341, 2006.

Z. Guangzi and C. Pechmann, The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns, Journal of Marketing Research, vol.44, pp.671-87, 2007.