Comprendre et mesurer la valeur du point de vue du consommateur, Recherche et Applications en Marketing, vol.19, issue.3, pp.1-20, 2004. ,
DOI : 10.1177/076737010401900301
Impacts of in???store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty, International Journal of Retail & Distribution Management, vol.39, issue.11, pp.39-810, 2011. ,
DOI : 10.1177/0092070300281007
Close to the customer: But is it really a relationship?, Journal of Marketing Management, vol.71, issue.7, pp.561-70, 1994. ,
DOI : 10.1016/0019-8501(89)90040-0
Orientation relationnelle versus transactionnelle du client: developpement d'une echelle dans le secteur bancaire français, Actes du 16ème congrès de l'association française du marketing, pp.1-18, 2000. ,
Relationship Marketing of Services--Growing Interest, Emerging Perspectives, Journal of the Academy of Marketing Science, vol.23, issue.4, pp.236-281, 1995. ,
DOI : 10.1177/009207039502300402
Building Service Relationships: It's all about Promises, Journal of the Academy of Marketing Science, vol.23, issue.4, pp.246-51, 1995. ,
DOI : 10.1177/009207039502300403
Consumer brand relationships: an investigation of two alternative models, Journal of the Academy of Marketing Science, vol.33, issue.1, pp.443-72, 2008. ,
DOI : 10.1080/00913367.1997.10673532
Consumer research on sales promotions: A state???of???the???art literature review???, Journal of Marketing Management, vol.20, issue.5, pp.419-460, 1995. ,
DOI : 10.2307/1251446
A Benefit Congruency Framework of Sales Promotion Effectiveness, Journal of Marketing, vol.64, issue.4, pp.65-81, 2000. ,
DOI : 10.1509/jmkg.64.4.65.18071
URL : https://hal.archives-ouvertes.fr/hal-00458440
Managing Market Relationships, Journal of the Academy of Marketing Science, vol.28, issue.1, pp.24-30, 2000. ,
DOI : 10.1177/0092070300281003
Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration, Journal of Marketing, vol.65, issue.4, pp.33-50, 2001. ,
DOI : 10.1509/jmkg.65.4.33.18386
Investments in consumer relationships: a critical reassessment and model extension, The International Review of Retail, Distribution and Consumer Research, vol.13, issue.3, pp.245-61, 2003. ,
DOI : 10.1080/0959396032000101354
La promotion des ventes: du 13 à la douzaine à la fidélisation, p.381, 2007. ,
Consumers and Their Brands: Developing Relationship Theory in Consumer Research, Journal of Consumer Research, vol.24, issue.4, pp.343-73, 1998. ,
DOI : 10.1086/209515
Relational Benefits in Services Industries: The Customer's Perspective, Journal of the Academy of Marketing Science, vol.26, issue.2, pp.101-114, 1998. ,
DOI : 10.1177/0092070398262002
Modalit?? et enjeux de la relation consommateur-marque, Revue fran??aise de gestion, vol.29, issue.145, pp.131-175, 2003. ,
DOI : 10.3166/rfg.145.131-144
Les antécédents expérientiels de la valeur perçue d'un canal de distribution: une approche exploratoire de l'attrait des enseignes de la grande distribution alimentaire, Colloque Etienne Thil, 2011. ,
Vers une meilleure compréhension des mécanismes et des effets des programmes relationnels: une étude qualitative exploratoire, Actes du 21ème congrès de l'Association Française de Marketing, pp.1-22, 2005. ,
Relationship Marketing Theory: Its Roots and Direction, Journal of Marketing Management, vol.16, issue.1-3, pp.29-54, 2000. ,
DOI : 10.1362/026725700785100460
The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, vol.58, issue.3, pp.20-38, 1994. ,
DOI : 10.2307/1252308
La promotion des ventes et l'accélération des achats par les consommateurs, Recherche et applications en marketing, vol.11, pp.17-42, 1987. ,
DOI : 10.1177/076737018700200102
The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation, Journal of Marketing Management, vol.15, issue.7, pp.587-602, 1999. ,
DOI : 10.1362/026725799785037067
Use of relationship marketing programs in building customer???salesperson and customer???firm relationships: Differential influences on financial outcomes, International Journal of Research in Marketing, vol.24, issue.3, pp.210-223, 2007. ,
DOI : 10.1016/j.ijresmar.2006.12.006
The Role of Customer Gratitude in Relationship Marketing, Journal of Marketing, vol.73, issue.5, pp.1-18, 2009. ,
DOI : 10.1509/jmkg.73.5.1
Relationship quality evaluation in retailers' relationships with consumers, European Journal of Marketing, vol.44, issue.9/10, pp.1334-65, 2010. ,
DOI : 10.1177/0092070303031003002