Focus Groups
Abstract
Focus groups are a qualitative method which consists of a researcher leading a collective conversation with a group of (commonly 4 to 8) people, guided by questions for them to comment on. Focus groups can be a way of involving users and diverse stakeholders’ viewpoints and experiences in the evaluation of a given intervention. They are suitable at different stages of the policy process and for different evaluation approaches, often in combination with other qualitative and/ or quantitative methods.
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